xbox.com
Research / Product Design / Lorem ipsum
xbox.com
Xbox was launching a completely new product (Kinect) in N America to an extended reach of audiences which brought with it a range of challenges.
1. Moving from core gamers to social and family gaming, requiring a new voice and tone across the end to end experience online.
2. Current audiences, games and other products needed to be preserved while new ones took shape.
3. New brand positioning and customer experience needed to be applied across all consumer touch points online.
4. An updated design language and system were required for thousands of artifacts to live within.
5. Testing across all products and markets needed to be in place prior to the product launch's market testing and beta.
Rolls and responsibilities
1 design team lead
1 art director
1 writer
2 product designers
1 user researcher
3 product managers
2 dev leads
1 PMO
1 Delivery manager
2 regions
My role: Oversight and contribution to the overall design framework and architecture, process and delivery.
Hypothesis
Identifying core characteristics, behaviors and perceptions of new and existing audiences online, would provide enough direction to prioritize and define new design elements and functionality.
Creating a core set of templates and design elements that differenciate from core competitors will change the perception of the product in market via the website.
Solution
Delivered a scalable end to end Xbox.com site in 9 months, in time for the launch of the new Xbox Kinect product in market by the holidays.
