Google Cash
Research / Product Design / Lorem ipsum
Google Cash
More than two-thirds of adults have access to banking and mobile money accounts, but 1.7B adults remain unbanked globally. Out of 1.4B Google users, only 60.7M have a payment method on file.
That’s a $156B opportunity for Google, and priceless for those without access to digital payments.
There are over 300+ alternative payment methods in the world (~10% supported on Google’s platform). Google offers 6 types of payment methods and Cash will be the 7th.
Meet our customers
End users
Merchants
Vendors
Goals
Enable our clients to monetize more easily through the payments platform by allowing anyone in the world to transact using their preferred payment method.
Opportunity
Introduce a cash based form of payment in select countries.
By increasing user reach, we can enable more local forms of payment to drive purchases, and increase buy flow conversion rates by 90% through adding a form of payment (FOP).
Konbini shadows
We shadowed a customers on a shopping trip to a convenient store to make a purchase for a product on Amazon.
Vision
Make it easy for anyone, anywhere, to pay Google for anything, with cash.
Solution
Learn more about the unique behaviors, barriers and needs of this underserved market by talking in person with the individuals in target markets.
Ideate and design a solution that can scale for the most number of customers globally, capturing unique differences required for the experience to meet the needs of these new customers globally.
Through testing with existing purchase experiences on mobile for YouTube and Play we were able to design a unique solution for Cash based purchases to be made digitally through a merchant in the store.
Getting to MVP
Vision
Make it easy for anyone, anywhere, to pay Google for anything, with cash.
Solution
Learn more about the unique behaviors, barriers and needs of this underserved market by talking in person with the individuals in target markets.
Ideate and design a solution that can scale for the most number of customers globally, capturing unique differences required for the experience to meet the needs of these new customers globally.
Through testing with existing purchase experiences on mobile for YouTube and Play we were able to design a unique solution for Cash based purchases to be made digitally through a merchant in the store.
I want to purchase and watch a movie on YouTube
Selects the store to make a purchase.
A code is generated to complete the purchase.
Choses to purchase a the store near them.
Cashier takes cash from the customer and scans code.
