Audi
Research / Product Design / Lorem ipsum
Audi
In preparation for the launch of Audi’s 2013 models, it was crucial for all customer facing digital media to represent the brand in a way that met the needs of both existing and potential customers. Audi’s digital ecosystem was rich with reviews, community events, videos and details that inspire and engaged, but it lacked cohesiveness and representation of everything the Audi brand stood for.
In addition, the Audi dealer network was critical to increasing acquisition and ongoing engagement at a local level. Access between the models online and those available within the network were largely disconnected. Increasing cohesiveness and relevance between models on the site and multiple dealers would streamline sales and increase repeat buyers.
Hypothesis
1. Leverage and reorganize existing content available throughout Audi’s digital ecosystem to increase relevance and personalization on the site.
2. Reimagine the end to end journey between first time users throughout the entire purchasing process to increase referrals and overall sales.
3. Bring the in store experience as close to reality with hi fidelity 360 views, higher res detail shots that make the viewer feel as though they are experiencing the car and all that it’s state of the art technology has to offer.
Solution
We delivered a simple, beautiful responsive experience that:
1. Redesigned the site to reflect that of the Audi automotive experience itself to improve perception.
2. Improved the dealer search and acquisition experience to drive sales.
3. Introduced predictive search and tracking features to provide the most relevant experience to both existing and new customers.
Results
The launch of the new Audiusa.com increased traffic by a third and doubled sales volume for major markets within the first month.
